Voice Search and Domain Authority

Even if their importance has dwindled with steady updates in the last couple of years, backlinks are still the foundation of Google’s desktop and mobile algorithm.

Based on various case studies as well as personal experiments, we observed that the voice search algorithm relies on domain authority over page authority​.

This means that whenever Google finds a plausible voice search answer, the voice search algorithm is more interested to see if the page belongs to a trusted website – it’s not interested in how many links are pointing to the page itself.

The key takeaway here is that Google’s​ Voice Search Algorithm actively looks for trusted and authoritative domains​.