Optimizing the Site’s Loading Speed
Page speed is an important ranking factor for mobile searches. As you might think, this also applies to voice ranking. Google considers a page loading speed to be optimal (for mobile) when it loads above-the-fold content in one second or less.
You might know that Google released theSpeed Update in July 2018. This update established page loading speed as a full-fledged ranking factor for mobile search results. As you can imagine, the faster the better.
The thing is, you don’t have to be a scientist to figure out if page speed is really important to voice ranking. Feel free to do a voice search and take a look at the answer box. We’re willing to bet that it comes from a fast-loading website.
And it’s not just Google that cares about the site loading speed. Mobile users are getting tired of slow-loading websites – 40% of mobile users are reported to leave a page if it doesn’t load in 3 seconds. But enough small talk, let’s get to the actual optimizing. There are a lot of verified techniques that will shave off your page loading times. But before we get to them, start by testing your page speed by using Google’s PageSpeed Insights.
This tool will provide you with a rough estimation of your page speed optimization. As a rule of thumb, if your Page Speedis under Average and the Optimizationscore is under 70, you got some work to do.