Optimizing for Featured Snippets
- Focus on Long-tail keywords – Most featured snippets are generated from question-based searches and most voice searches come in the form of questions. Do you see the pattern? Long-tail keywords might bring less traffic, but they generate more conversions if you have the exact answer to the searcher’s question. Consider using tools like Answer the Publicto research what people are searching for online.
- Feature tangential content – Featuring tangential contentwill enable you to reach a wider audience which will ultimately lead to more inbound links. More Inbound links lead to a higher page authority which will boost your chances of getting your content featured. Simple, right?
- Improve existing pages-Also referred to as the Skyscraper technique, it’s about revisiting stagnant content and improving it with new and updated information rather than creating new pages.