Optimizing for Featured Snippets

  • Focus on Long-tail keywords – Most featured snippets are generated from question-based searches and most voice searches come in the form of questions. Do you see the pattern? Long-tail keywords might bring less traffic, but they generate more conversions if you have the exact answer to the searcher’s question. Consider using tools like ​Answer the Public​to research what people are searching for online.
  • Feature tangential content​ – Featuring ​tangential content​will enable you to reach a wider audience which will ultimately lead to more inbound links. More Inbound links lead to a higher page authority which will boost your chances of getting your content featured. Simple, right?
  • Improve existing pages-Also referred to as the Skyscraper technique, it’s about revisiting stagnant content and improving it with new and updated information rather than creating new pages.